SEO Techniques That Will Improve Your Rankings
"Develop an in-built bullshit detector" - Ernest Hemmingway
Perhaps it was the sight of Google. Or perhaps you've received that email regarding 'Free SEO tips... If you just join here." Whatever it was that made you realise that you needed to get on top of the SEO game, you're now thankful for it. In an economic climate where the cost of marketing needs to be weighed against the cost of your employees, maximising the most from established avenues is a proven winner.
The key to all this is sifting through the millions of visits SEO delivers on Google and finding the successful recipe that will work for you. And that's why you should be eating breakfast with us!
Search Engine Optimisation (SEO) is an investment that can yield enormous returns to your organisation, if you understand the critical success factors. These factors can be implemented within your online business in fairly short order and there's never been a better time to do so. Timing is everything though, so when the economy recovers and consumer spending increases dramatically, will your business be visible in Google and well positioned to capitalise on this spending?
If you're unsure, then this breakfast briefing will help identify the areas you need to focus on.
Here's what we're serving up:
Why SEO Is More Than Just Keywords & Content
- Using keyword research to define your website strategy
- How to connect users and search engines with content
The Value of Links & How To Sift Through The Crap
- How to Value links and other connections to your site
- Analyse the issues that negative linking can cause
What You Need To Know Before Redesigning Your Website
- How to Minimise losses in traffic when launching a new site
- If you fail to plan your migration with SEO in mind then you're planning to fail
Where:
Tattersalls Club, 181 Elizabeth Street,Sydney
When:
Wednesday 17th June 7am, completing no later than 9am
Investment:
Breakfast briefing - $97
Early bird before 31st May 2009 - $67
To Register:
Fill in your details in the form below and we will contact you to confirm your booking and arrange for payment
About the Speaker
Tom Petryshen is the Chief Executive of Amplify and is regarded as one of Australia's true guru's of search engine marketing and optimisation. Tom caught the online bug early and began writing and designing online documentation in the early nineties. As the web exploded he expanded his skills to include usability, web design, email marketing and search engine optimisation and was one of the pioneers in this space. With a focus on ROI, Tom is recognised as one of the foremost speakers on search marketing and is regularly asked by industry leaders to speak at nationwide and international conferences.
