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// Latest Posts

// How to Determine if your SEO Firm is Buying Links without Your Knowledge?


September 20th, 2012 by
Posted in SEO

Over the past few months there has been a lot of unfriendly press for the SEO industry and sadly for those businesses taking part in linking buying, a definite no-no if you want to stay within Google’s Webmaster Guidelines. With the recent outings of JC Penny, Overstock and more recently Milanoo, a China-based B2C apparel…

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// Google to Kill Keyword Referrer Data on Encrypted Searches


October 20th, 2011 by
Posted in SEO

In a move that is sure to please pro privacy advocates while simultaneously upsetting many marketing managers and SEO consultants, Google has officially killed referred data for users who conduct a search query while logged into a Google service. Anyone not signed in though will continue to send referrer data. What does this mean to marketers and…

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// Global SEO: Dreams, Tears & Glory


April 12th, 2011 by
Posted in SEO

Getting to the top of the rankings in a single country is tough enough. Trying to replicate that same feat in multiple markets can lead to tears. Do you use a single domain name with a directory for each country, like IBM or do you use subdomains? Do you go local and use country specific…

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// Google Introduces +1


April 1st, 2011 by
Posted in General

Google are continually looking to serve more relevant results as quickly as possible. Leveraging information from people you know, to customise and improve your search engine results. The new talking point from Google is the launch of the +1 button on search pages. Launched in the US yesterday, it’s only a matter of time before…

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// Google Spanks Overstock.com for Shady SEO Tactics


February 24th, 2011 by
Posted in SEO

First it was the New Yorks Time’s unmasking of JC Penney’s blatant link buying. Now Overstock.com, a dotcom survivor started in 1999, has also fallen afoul of Google’s Webmaster Guidelines for excessive links building. Overnight, the Wall Street Journal published the grim results of Google’s punishment on Overstock’s attempt to game the system. The WSJ…

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// Google HotPot


February 16th, 2011 by
Posted in General

Google are placing a greater emphasis on the location aspect of their search results and increasing relevance to the user. Place Search and Google Places is becoming one of the fastest growing commodities in search. Developed to deliver highly relevant results which lead to quality clicks and improvement in site engagement, as well as improving…

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// Recollections from my Date with Oprah


January 11th, 2011 by
Posted in General

I know it’s almost been a month since Oprah was in Sydney but I’ve only calmed down from the all the hysteria now to be able to write about my date with Oprah.

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// Content Network Ads


January 7th, 2011 by

Understanding the opportunity of advertising on the Google Content Network Launching a campaign on the Google Content Network gives you opportunity to reach another very targeted audience; often in a very different consideration phase than users on the search network. In competitive verticals like insurance, travel or finance, CPCs on the search network are high…

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// My Two Cents: Australian Retailers vs Online Shopping


January 6th, 2011 by
Posted in Online Retail

It was inevitable. Any news about Christmas shopping mentioned it. Australians were just not spending as much as experts had predicted. Why not? Was it because in these economically unstable times (what up, Spain?) people are being more cautious about spending and deciding to spend less on superfluous material goods? No, according to Myer, David…

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// Rich Information Snippets


January 5th, 2011 by
Posted in General

Over the last few months we’ve watched Google roll out a host of innovative changes to their organic search results including Google Instant, Places (local results) and Preview.  In their continued effort to enhance the user experience (and we suspect keep visitors at their site longer), they have now started to expand the type of…

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