With the launch of the Apple’s iPad this week, small laptops, netbooks, e-readers and tablet notebooks are likely to be top of mind for many working Australians. And the question for many will be: Is smaller necessarily better? Enter Amplify friend and tech guru Joel Montgomery from Powerbuy.com.au with his two cents on what to [...]
Twitter has just recently released an important update to their trending topics by giving users the option to go local.
As explained on their blog, Twitter trends ‘began as a way to shed light on popular conversations’. It’s great being able to discover what’s happening in the world. It’s even better if you can only find [...]
Has Google’s venture into the mobile handset space finally gone a bridge too far? It’s a question worth pondering with Google’s release of the Nexus One cell phone as the search giant now has the ability to develop a mobile phone primed to take advantage of its software innovations and its globally dominant search platform - a huge advantage on other handset makers.
While debating whether I’d throw my hat into the prediction pool and risk being wrong again about this being “the year of the mobile” (I’ll save that for another post), I thought I would instead put together a wishlist for the coming year. With inspiration from Brian Halligan, the CEO of Hubspot, I’ve put together [...]
If you’re responsible for Public Relations at Qantas you’re either looking for a place to hide or hoping you could restart 2010. In the first 3 days of the year, the reputation of the Qantas brand has been pummeled in both the traditional press and on twitter and the blogosphere after a number of unfortunate [...]
The Australian Business Limited Apprenticeships Centre (ABLAC), a wholly owned subsidiary of the NSW Business Chamber (NSWBC) has selected Amplify to implement a SEO strategy across the business.
Amplify will work closely with ABLAC and third party partners to increase awareness of ABLAC’s Australian Apprenticeships services with employers and potential apprentices and trainees through SEO and [...]
In a move that provides more control to webmasters to handle duplicate content, Google has introduced cross-domain canonical tag support.
The new cross-domain rel=”canonical” link element provides some hope for businesses that are not able to setup server-side redirects such as a permanent 301 redirect. Unfortunately though, the tag is still treated as a suggestion, so there’s [...]
Independent search marketing agency, Amplify has been appointed to handle the search marketing strategy of Australia’s largest wholesaler of domestic travel product, Australia Outback Travel (AOT) Holidays.
With a stable of consumer facing brands such as NeeditNow.com.au, Need to Escape, Sunlover Holidays, NSW Holidays and Travel Mate, Amplify will manage the search activities campaigns across all [...]
As a search agency, we were tickled when Google first launched the Content Network and Adsense for Publishers. Not only did it give us a new channel to increase the exposure and sales of our clients but it also allowed us to help some of our clients monitise their content. When setup correctly, Adsense can [...]
Thinking about upgrading to Windows 7 for your business? We asked Joel Montgomery from Powerbuy, online home of I.T. coupons and cashbacks, to give us a quick overview of what to expect with Windows 7.