Published by Tom on 28 October, 2007
in SEO.
Ever wonder how Google decides what appears under your company listing within the Search Engine results for your brand name (see example for Woolworth Foods on Google).
The links called Sitelinks, are the additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these sitelinks periodically from your site’s contents via an automated process.
The Google Webmasters Central Blog Google states: “Our algorithms parse the structure and content of websites and identify pages that provide fast navigation and relevant information for the user’s query. Since our algorithms consider several factors to generate sitelinks, not all websites have them.”
While there’s no simple way to tell Google what sitelinks you want listed (other than optimising your website), you can view potential sitelinks and block ones you don’t want to appear in Google’s search results (such as an old page).
To view and manage your sitelinks, click Sitelinks from the Links in your Webmaster Tools account.
Note: You first need to have a Webmaster Tools account with a XML sitemap correctly setup and verified
Published by Tom on 25 October, 2007
in SEM and SEO.
Getting your company to buy into Search may sound easy, but with marketing, IT, sales, PR, legal, and management wrestling for control, the reality can be far from it. This session deals with how you can employ stakeholder management in your company to get Search off the ground.
Join me at Search Engine Bootcamp in Sydney on November 29th for a session on stakeholders management.
Amplify played a role in an Australian first last Thursday - helping Webjet to be the first Australian company to launch a Google Gadget Ad campaign. Amplify provide paid search, search optimisation and web development services to Webjet. A Google Gadget Ad (GGA) is new, interactive, rich media ad format that has the functionality of a mini web site. These ads are then displayed on websites that are part of Google’s ad network, on a CPM (cost per thousand impressions) basis. Webjet’s GGA allows people to begin booking a flight from within another website. Simply click in the ad, choose origin and destination cities, departure and return dates, then click search, and you will link through to Webjet’s site to conclude your flight booking! Exciting stuff!
GGA’s are set to redefine in-site ad functionality. The next six months will see an avalanche of GAA innovation.
I am really looking forward to seeing how the general public in Australia respond to Webjet’s GGA. The Webjet GGA can be download to your iGoogle page from Webjet’s toolbox page.