SEO, Paid Search and Social Media News
American Express Australia (Amex) recently refreshed its website. For your reading pleasure we review it so you can learn a few do’s and don’ts from a major brand’s efforts to improve its online experience.
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Website: americanexpress.com.au
Overall Rating (out of 10*): 5
Look & Feel: 7.5
Usability: 5
SEO 0.5
* Where 1 is Poor and 10 is Fantastic
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Amex Web’s Look [...]
A client recently asked us about Social Media Optimisation or SMO as to ‘what the heck it was’ and if he should ‘get in on that action?’ Little did he know he was already applying many SMO techniques - he just didn’t know it!
SMO as defined on Wikipedia is ‘a set of methods for generating [...]
Making a website that ranks well with the search engines is a process that has to start from the foundations of the site. Stuffing a badly designed and built site full of keywords isn’t going to help, and is a waste of money.
There are numerous ways to make a website more accessible to search engines, [...]
A very interesting article from Milissa Tarquini of AOL on how the long held rule of the “fold” is being de-bunked by web analytics and user testing, as well as how this will impact design and development processes based on screen resolution and browser compatibility.