Archive for February, 2008

Do Yellow Pages give you a better return?

Published by Josh on 28 February, 2008 in CMS and General. 0 Comments

Sensis says they do…
A recent issue of B&T Magazine details how Sensis is investing more in its print product Yellow Pages than it has in many years. While online advertising has been on the rise at the expense of traditional advertising, Sensis is balking the trend with increased spend on paper advertising.
Using ‘metered ads’ (a [...]

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Mobile Advertising - this year is THE YEAR! (Really?!)

Published by Josh on 8 February, 2008 in Mobile Advertising. 3 Comments

Ever since 3G mobiles came on the scene in 2001, the m-marketing buzz (that’s mobile marketing buzz) hasn’t exactly kept pace with reality. Here’s a quick step back in time from a Sydney Morning Herald article from 2002:
a greater change for the individual than when the telephone first became a part of our everyday life
Ericsson [...]

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Online Reputation Management - Know your Brand

Published by Tom Petryshen on 3 February, 2008 in Reputation Management and SEO. 0 Comments

Whether you’re an ASX top 100 company, small business or an up and coming star looking to land the next big job, your reputation is critical to what others think about you.
Today, prospective job hires and businesses are going straight to Google to see what might turn up. For small businesses, especially those with little [...]

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