Archive for November, 2008

5 Tips for Local Search Engine Marketing (SEO)

How can small business like restaurants, Carpet Cleaners or Boutique Clothing Retailers get more out of their website and appearing on google.com and on Google Maps?
Here are a few ideas to help you make the most out of this relatively free opportunity to increase exposure and awareness of your business online.
1. Google’s Local Business Centre [...]

Read Full Entry

Great Online PR Starts with SEO & Keywords

Let’s throw some numbers out there:

91% of journalists use search engines to research stories (Pew Internet & American Life Project, March 2007)
98% of analysts use search to research and find news (Forrester Research, 2006)
Seven out of 10 people initiate their Internet experience with a search, and 49% of people use search daily to find information [...]

Read Full Entry

Google Maps tag team with Sensis Yellow Pages - a massive swallow of pride?

Just announced yesterday was the partnership between Sensis Yellow Pages Online and Google Maps starting from the first quarter of next year. This would have definitely come as a shock to other major online media networks in Australia. But this decision marks the next step to deliver better quality information to the online Australian user [...]

Read Full Entry