Archive for May, 2009

Top Viral Video of the Week

Online viral campaigns are the obsession du jour of advertisers and marketers alike. Remember when they used to say: ‘I want you to PR that!’ Now another phrase has entered the marketer’s lexicon: ‘I want this to go viral.’

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De-mystifying Website Structure and Siloed Content.

Ever notice how any websites try to link all of their pages haphazardly to each other? This spray gun approach to website structure (aka: a website’s information architecture) makes it extremely difficult for the search engines to tell what a website is about. Of course, this typically results in lower search engine rankings… and lower [...]

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Going Viral - Amazon’s Three Wolf Moon T-Shirt

The holy grail for many online social media marketers is creating a true viral campaign that sticks with consumers and (Deity-of-your-choice willing) resonates with the kids and inbeds itself into pop culture . Enter Amazon’s Three Wolf Moon T-Shirt product review…

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Flight Centre Digs Deeper Hole for Traditional Shops

The traditional agent model is not sustainable and will continue to result in more closed shops, especially in tougher economic times. Bullying airlines to pay higher commission may increase revenue in the short term but will only drive the demise of the traditional shop. What the business needs is innovation, not short sighted tactics that place the customer worth off.

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Tips to Improve Google Rankings for Small Business

Small businesses face an uphill battle online. Creating a website optimised for search engines that could eventually rank on Google for significant keywords can be daunting. Here are some tips to help SMEs get their site optimised.
1. Free SEO Tools Are Your Friend
Build a Site on the Cheap with Wordpress
For small businesses that don’t already [...]

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How to destroy your (brand) name online

How powerful is Social Media? Powerful enough to make or break your online reputation in a matter of hours! Curl up by the fire with this frightening tale of online brand name reputation management gone wrong and learn tips on how you can combat cyber bullying.

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Lack of Migration Means Lost Investment for Officeworks

Over the past few weeks we’ve been following the launch of the new Officeworks web site. I’ve personally been critical of the business in the past due to poor website usability issues and have shared my thoughts with others at conferences such as adtech and Search Engine Bootcamp. While I don’t like to point fingers [...]

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