Monthly Archives: December 2009

ABLAC Selects Amplify for SEO Initiative

ablac-logoThe Australian Business Limited Apprenticeships Centre (ABLAC), a wholly owned subsidiary of the NSW Business Chamber (NSWBC) has selected Amplify to implement a SEO strategy across the business.

Amplify will work closely with ABLAC and third party partners to increase awareness of ABLAC’s Australian Apprenticeships services with employers and potential apprentices and trainees through SEO and later Paid Search.

“We chose Amplify because they took the time to understand our business and showed a genuine interest to work closely with our team and technology partner. We needed a partner with the right culture and expertise to help manage our stakeholders and educate the group” says Danielle Wilmot, ABLAC’s Marketing Manager.

Amplify’s proven SEO methodology & stakeholder management experience helped win the work from some of Australia’s leading providers that were short listed. “We are very transparent with our approach to SEO and spend a lot of time managing the stakeholders throughout the process,” says Amplify Managing Director, Tom Petryshen. “There are no smoke and mirrors. The success of a SEO project hinges as much on managing people and expectations as it does on the strategy, especially with a large group like ABLAC.”

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Google Introduces Cross-domain Canonical Tag

In a move that provides more control to webmasters to handle duplicate content, Google has introduced cross-domain canonical tag support.

The new cross-domain rel=”canonical” link element provides some hope for businesses that are not able to setup server-side redirects such as a permanent 301 redirect. Unfortunately though, the tag is still treated as a suggestion, so there’s no guarantee it will be followed.

If possible, we still recommend that you use a 301 redirect to tell search engine crawlers the preferred domain as it makes it very clear which URL should be indexed. As part of a strong migration strategy, a 301 redirect ensures that you leave nothing to chance.

Outside of moving your domain, the tag could also be used for content syndication to ensure that your own content does not get outranked by the sites you share it with.

Overall, it’s great to see Google providing this additional support and provides another tool in our arsenal to tell the search engines which domain to pay attention to.

Posted in SEO, website migration | 2 Comments