Amplify’s COO and founder, Tom Petryshen will be speaking at SMX East in New York City on 5 October 2010.
Tom will join a panel of SEO experts including Tony Adam from Myspace, Topher Kohan from CNN and Jonathan Ashton from Agency.com for an indepth session on enterprise SEO.
Tony Adam will kick things off an overview of the technical and business challenges of large organizations using examples of companies he’s worked for.
Jonathon Ashton will follow with a view on the challenges of integrating SEO with existing processes, engaging with key stakeholders, teaching skills and sharing knowledge, helping “partners” change their behavior and building success metrics that help everyone see the value of SEO.
Next up, Topher Hohan will share best practices for staff training, working with a fast pace development cycle, and know what battles to fight.
And finally, using experience from working Australia’s top enterprise companies, Tom will share his thoughts on how to stay at the top once you have reached the pinnacle of SEO success.
Visit Search Marketing Expo for more information or follow the conference sessions on Twitter at #smx.
