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// Twitter Local Trends Improves Relevancy to Social Search
Twitter has just recently released an important update to their trending topics by giving users the option to go local. As explained on their blog, Twitter trends ‘began as a way to shed light on popular conversations’. It’s great being able to discover what’s happening in the world. It’s even better if you can only…
Read More// Import Google Analytics Goals to Adwords in 5 minutes
Some time ago Google announced that Adwords advertisers can now import Google Analytics (GA) goals to their Adwords account. This feature allows advertisers to use Adwords Conversion Optimizer even if they are only tracking conversions through GA goals. Secondly, if you don’t already have Adwords conversion tracking, you can now start to measure your SEM…
Read More// Great Online PR Starts with SEO & Keywords
Let’s throw some numbers out there: 91% of journalists use search engines to research stories (Pew Internet & American Life Project, March 2007) 98% of analysts use search to research and find news (Forrester Research, 2006) Seven out of 10 people initiate their Internet experience with a search, and 49% of people use search daily…
Read More// Google Maps tag team with Sensis Yellow Pages – a massive swallow of pride?
Just announced yesterday was the partnership between Sensis Yellow Pages Online and Google Maps starting from the first quarter of next year. This would have definitely come as a shock to other major online media networks in Australia. But this decision marks the next step to deliver better quality information to the online Australian user…
Read More// Google Search Query Reports – Tweak your PPC and SEO
So your Google PPC campaigns are under-performing… Or your SEM client now wants you to do sort out their SEO… This is where running a Google AdWords Search Query Performance Report could come in real handy! Search Query Reports – Where the magic happens So what’s a search query report? It’s a report containing nearly…
Read More// Do Yellow Pages give you a better return?
Sensis says they do… A recent issue of B&T Magazine details how Sensis is investing more in its print product Yellow Pages than it has in many years. While online advertising has been on the rise at the expense of traditional advertising, Sensis is balking the trend with increased spend on paper advertising. Using ‘metered…
Read More// Mobile Advertising – this year is THE YEAR! (Really?!)
Ever since 3G mobiles came on the scene in 2001, the m-marketing buzz (that’s mobile marketing buzz) hasn’t exactly kept pace with reality. Here’s a quick step back in time from a Sydney Morning Herald article from 2002: a greater change for the individual than when the telephone first became a part of our everyday…
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