SEO is just another form of marketing. It works when it’s done right… like any form of marketing and unlike billboard or tv advertising, it’s much more transparent and accountable.
Author Archive for Marc
With the launch of the Apple’s iPad this week, small laptops, netbooks, e-readers and tablet notebooks are likely to be top of mind for many working Australians. And the question for many will be: Is smaller necessarily better? Enter Amplify friend and tech guru Joel Montgomery from Powerbuy.com.au with his two cents on what to [...]
Has Google’s venture into the mobile handset space finally gone a bridge too far? It’s a question worth pondering with Google’s release of the Nexus One cell phone as the search giant now has the ability to develop a mobile phone primed to take advantage of its software innovations and its globally dominant search platform – a huge advantage on other handset makers.
Ever wanted to start your own business online? Odds are you have, but found the whole process of kicking off your own startup a daunting task. Well if that’s the case, you’re going to find this blog post by former Googler (and Amplify friend) Michael Fox well worth your time. Michael left Google to sell shoes online and we think his insights make for delightful and informative reading.
So we all know Harvey Norman and other major retailers in Oz haven’t made a serious go of it online. And in the breach discount outfits have come in and made a killing while the giants slept…
The next big thing? How will it effect email and internet messaging?
Check out the latest creation from Lars (Google Maps) and the boys and girls at Google Sydney… Due out later this year!
The holy grail for many online social media marketers is creating a true viral campaign that sticks with consumers and (Deity-of-your-choice willing) resonates with the kids and inbeds itself into pop culture . Enter Amazon’s Three Wolf Moon T-Shirt product review…
How powerful is Social Media? Powerful enough to make or break your online reputation in a matter of hours! Curl up by the fire with this frightening tale of online brand name reputation management gone wrong and learn tips on how you can combat cyber bullying.
A technological innovation brought to you by Microsoft that you can’t wait to get! Hard to believe – but true!We thought it was so cool, we had to share it (complements of Ted Talks)… And then there’s this demo of what your Wii Remote can do for you (complements of Johnny Chung Lee). Enjoy!
With Google’s recent statement they were going to give increased importance to the loading times of a website’s home page (and penalise accordingly slow loading sites), could we be seeing the return of the Splash Page? Here’s a favourite Splash Page of mine - Ginko Gardens Splash Pages – Counter to ‘Usability’ and [...]