Add some structure to your life Often, little thought is put into the initial structure of an SEM campaign. Needless to say, we don’t build house without the help of plans or an architect. The same should apply for paid search accounts. Google and Yahoo are there to make money. They’re not going to come [...]
Author Archive for Patrick
When Yahoo! deems a collection of highly searched queries to be closely related the Yahoo system is told to consider the related keyword at the same word or phrase. These are usually synonyms of words within a phrase but also includes plurals and misspellings. Yahoo! match driver is designed to match certain keywords; regardless of [...]
Ever notice how any websites try to link all of their pages haphazardly to each other? This spray gun approach to website structure (aka: a website’s information architecture) makes it extremely difficult for the search engines to tell what a website is about. Of course, this typically results in lower search engine rankings… and lower [...]
How can small business like restaurants, Carpet Cleaners or Boutique Clothing Retailers get more out of their website and appearing on google.com and on Google Maps? Here are a few ideas to help you make the most out of this relatively free opportunity to increase exposure and awareness of your business online. 1. Google’s Local [...]