Archive for the 'General' Category

The Old Media Algorithm

(In response to an opinion piece on the NY Times: The Google Algorithm). Old media reaches over 90% of the world’s population. Analysts reckon that most people still rely on old media for half of their daily news intake. When journalist, editors, or presenters tweak (skew) their supersecret algorithm, as they do hundreds of times [...]

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Junior PHP Developer position

Amplify is looking for an intelligent and motivated junior PHP developer who is looking to prove their potential and join the ranks of a highly skilled and good looking team team. You should have a broad range of skills in PHP, CSS, JavaScript and strong standards based HTML coding (at the very least you should know [...]

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Netbooks: Money Savers or Time Wasters?

With the launch of the Apple’s iPad this week, small laptops, netbooks, e-readers and tablet notebooks are likely to be top of mind for many working Australians. And the question for many will be: Is smaller necessarily better? Enter Amplify friend and tech guru Joel Montgomery from Powerbuy.com.au with his two cents on what to [...]

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My 2010 Digital Marketing Wishlist

While debating whether I’d throw my hat into the prediction pool and risk being wrong again about this being “the year of the mobile” (I’ll save that for another post), I thought I would instead put together a wishlist for the coming year. With inspiration from Brian Halligan, the CEO of Hubspot, I’ve put together [...]

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Windows 7 in 1 Minute

Thinking about upgrading to Windows 7 for your business? We asked Joel Montgomery from Powerbuy, online home of I.T. coupons and cashbacks, to give us a quick overview of what to expect with Windows 7.

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Windows 7 – What Features Really Matter?

With the launch of Windows 7, we asked Amplify friend Joel Montgomery, the tech-savvy owner of Powerbuy, the online PC cashback and Dell discount coupon super site, to give us his impression of Microsoft’s new OS.

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Yahoo Search Marketing Updates Reporting (Hallelujah)

A recent addition to the YSM! Reporting emporium, known as the Ad Delivery Report, is a step in the right direction for Yahoo and in the interest of its advertisers. The report is aimed at giving advertisers the feeling they have more control over where the money they allocate to the Yahoo network is spent. [...]

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Google Maps tag team with Sensis Yellow Pages – a massive swallow of pride?

Just announced yesterday was the partnership between Sensis Yellow Pages Online and Google Maps starting from the first quarter of next year. This would have definitely come as a shock to other major online media networks in Australia. But this decision marks the next step to deliver better quality information to the online Australian user [...]

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The Power of the Web (& the Wii)

A technological innovation brought to you by Microsoft that you can’t wait to get! Hard to believe – but true!We thought it was so cool, we had to share it (complements of Ted Talks)… And then there’s this demo of what your Wii Remote can do for you (complements of Johnny Chung Lee). Enjoy!

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Do Yellow Pages give you a better return?

Sensis says they do… A recent issue of B&T Magazine details how Sensis is investing more in its print product Yellow Pages than it has in many years. While online advertising has been on the rise at the expense of traditional advertising, Sensis is balking the trend with increased spend on paper advertising. Using ‘metered [...]

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