Add some structure to your life Often, little thought is put into the initial structure of an SEM campaign. Needless to say, we don’t build house without the help of plans or an architect. The same should apply for paid search accounts. Google and Yahoo are there to make money. They’re not going to come [...]
Archive for the 'SEM' Category
Independent search marketing agency, Amplify has been appointed to handle the search marketing strategy of Australia’s largest wholesaler of domestic travel product, Australia Outback Travel (AOT) Holidays. With a stable of consumer facing brands such as NeeditNow.com.au, Need to Escape, Sunlover Holidays, NSW Holidays and Travel Mate, Amplify will manage the search activities campaigns across [...]
As a search agency, we were tickled when Google first launched the Content Network and Adsense for Publishers. Not only did it give us a new channel to increase the exposure and sales of our clients but it also allowed us to help some of our clients monitise their content. When setup correctly, Adsense can [...]
For publishers, Google Adsense can be a great way to monitise traffic. However, we don’t recommend the following approach currently in use at Tourism Australia. While conducting research for one of our clients, I came across a very interesting implementation of Google Adsense on Australia.com that left me scratching my head. Whether by design (without [...]
Some time ago Google announced that Adwords advertisers can now import Google Analytics (GA) goals to their Adwords account. This feature allows advertisers to use Adwords Conversion Optimizer even if they are only tracking conversions through GA goals. Secondly, if you don’t already have Adwords conversion tracking, you can now start to measure your SEM [...]
When Yahoo! deems a collection of highly searched queries to be closely related the Yahoo system is told to consider the related keyword at the same word or phrase. These are usually synonyms of words within a phrase but also includes plurals and misspellings. Yahoo! match driver is designed to match certain keywords; regardless of [...]
So your Google PPC campaigns are under-performing… Or your SEM client now wants you to do sort out their SEO… This is where running a Google AdWords Search Query Performance Report could come in real handy! Search Query Reports – Where the magic happens So what’s a search query report? It’s a report containing nearly [...]
Getting your company to buy into Search may sound easy, but with marketing, IT, sales, PR, legal, and management wrestling for control, the reality can be far from it. This session deals with how you can employ stakeholder management in your company to get Search off the ground. Join me at Search Engine Bootcamp in [...]