Hi. My name is Tom and I have a problem. Actually I have a lot of problems, but none are more pressing or more relevant to you than how SEO has affected my perception of the Internet. More specifically, SEO has ruined how I use the Internet so I hope that sharing my story will [...]
Archive for the 'SEO' Category
SEO is just another form of marketing. It works when it’s done right… like any form of marketing and unlike billboard or tv advertising, it’s much more transparent and accountable.
A common challenge facing many global organisations is how to present and optimise content for local markets and to gain additional benefit without a substantial increase in costs. While it may make business sense to centralize content in one data centre using a single Content Management System (CMS), doing so will make it more difficult to [...]
The Australian Business Limited Apprenticeships Centre (ABLAC), a wholly owned subsidiary of the NSW Business Chamber (NSWBC) has selected Amplify to implement a SEO strategy across the business. Amplify will work closely with ABLAC and third party partners to increase awareness of ABLAC’s Australian Apprenticeships services with employers and potential apprentices and trainees through SEO [...]
In a move that provides more control to webmasters to handle duplicate content, Google has introduced cross-domain canonical tag support. The new cross-domain rel=”canonical” link element provides some hope for businesses that are not able to setup server-side redirects such as a permanent 301 redirect. Unfortunately though, the tag is still treated as a suggestion, so [...]
Independent search marketing agency, Amplify has been appointed to handle the search marketing strategy of Australia’s largest wholesaler of domestic travel product, Australia Outback Travel (AOT) Holidays. With a stable of consumer facing brands such as NeeditNow.com.au, Need to Escape, Sunlover Holidays, NSW Holidays and Travel Mate, Amplify will manage the search activities campaigns across [...]
In part 1 of our post on Vanessa Fox’s Discovery Checklist, we looked at the Initial Accessibility Assessment. This time around we dig deeper and look at the on page related issues that may prevent your pages from being crawled and the tools you can use to determine what’s wrong. At least one internal link [...]
What do you do if the number of pages indexed in the search engines drops by half? Is there a problem? Is it the typical, gyrating flux of the search engine’s algorithm or has the 900 pound gorilla just dumped a number of poor quality or duplicate pages from their index? These are important questions [...]
A few weeks back, we used Officeworks’ as an example of what not to do when it came to launching a new website. Their clear lack of a migration plan led to a poor user experience (visitors who found an old listing in Google were shown a really poor 404 page) and unfortunately lost investment [...]
Ever notice how any websites try to link all of their pages haphazardly to each other? This spray gun approach to website structure (aka: a website’s information architecture) makes it extremely difficult for the search engines to tell what a website is about. Of course, this typically results in lower search engine rankings… and lower [...]