In a move that provides more control to webmasters to handle duplicate content, Google has introduced cross-domain canonical tag support. The new cross-domain rel=”canonical” link element provides some hope for businesses that are not able to setup server-side redirects such as a permanent 301 redirect. Unfortunately though, the tag is still treated as a suggestion, so [...]
Archive for the 'website migration' Category
A few weeks back, we used Officeworks’ as an example of what not to do when it came to launching a new website. Their clear lack of a migration plan led to a poor user experience (visitors who found an old listing in Google were shown a really poor 404 page) and unfortunately lost investment [...]
Over the past few weeks we’ve been following the launch of the new Officeworks web site. I’ve personally been critical of the business in the past due to poor website usability issues and have shared my thoughts with others at conferences such as adtech and Search Engine Bootcamp. While I don’t like to point fingers [...]