http://www.amplify.com.au/blog Integrated online marketing Tue, 04 Nov 2008 02:19:41 +0000 http://backend.userland.com/rss092 en Just announced yesterday was the partnership between Sensis Yellow Pages Online and Google Maps starting from the first quarter of next year. This would have definitely come as a shock to other major online media networks in Australia. But this decision marks the next step to deliver better quality information ... http://www.amplify.com.au/blog/general/google-maps-tag-team-with-sensis-yellow-pages/ What happens when you take bad people with a must buy item (that they don't actually have), Search Engine Optimisation (SEO) knowledge and a thirst for money at all costs? Well if you're the con artists behind an olympic ticketing site you stand to make millions of dollars from unsuspecting ... http://www.amplify.com.au/blog/seo/scammers-use-seo-commit-olympic-size-fraud/ A technological innovation brought to you by Microsoft that you can't wait to get! Hard to believe - but true!We thought it was so cool, we had to share it (complements of Ted Talks)... And then there's this demo of what your Wii Remote can do for you (complements of Johnny ... http://www.amplify.com.au/blog/general/the-power-of-the-web-the-wii/ Recently I came across an article on CMS Usability by Sydney based CMS guru James Robertson. In his article, “11 usability principles of CMS products” he outlines the key principles a CMS should have to be truly usable. A usable CMS will: minimise the number of options be robust and error-proof provide task-based interfaces hide ... http://www.amplify.com.au/blog/cms/usability-principles-of-a-cms/ With Google’s recent statement they were going to give increased importance to the loading times of a website’s home page (and penalise accordingly slow loading sites), could we be seeing the return of the Splash Page?   Here's a favourite Splash Page of mine - Ginko Gardens      Splash Pages – Counter to ‘Usability’ and ... http://www.amplify.com.au/blog/seo/the-return-of-the-splash-page/