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	<title>SEO, SEM, Social Media and Online Marketing News - Amplify</title>
	<link>http://www.amplify.com.au/blog</link>
	<description>SEO, Paid Search and Social Media News</description>
	<lastBuildDate>Fri, 29 Jan 2010 06:28:54 +0000</lastBuildDate>
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		<title>Netbooks: Money Savers or Time Wasters?</title>
		<description>With the launch of the Apple's iPad this week, small laptops, netbooks, e-readers and tablet notebooks are likely to be top of mind for many working Australians. And the question for many will be: Is smaller necessarily better? Enter Amplify friend and tech guru Joel Montgomery from Powerbuy.com.au with his ...</description>
		<link>http://www.amplify.com.au/blog/general/netbooks-for-work-or-play/</link>
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		<title>Twitter Local Trends Improves Relevancy to Social Search</title>
		<description>Twitter has just recently released an important update to their trending topics by giving users the option to go local.



As explained on their blog, Twitter trends ‘began as a way to shed light on popular conversations’. It’s great being able to discover what’s happening in the world. It’s even better ...</description>
		<link>http://www.amplify.com.au/blog/social-media/twitter-local-trends-relevancy-to-social-search/</link>
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		<title>Nexus One - Is Google Heading for Antitrust?</title>
		<description>

I'm no lawyer, but has Google's venture into the mobile handset space finally gone a bridge too far? It's a question worth pondering with Google's release of the Nexus One cell phone as the search giant now has the ability to develop a mobile phone primed to take advantage of ...</description>
		<link>http://www.amplify.com.au/blog/google/google-nexus-one-antitrust/</link>
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		<title>My 2010 Digital Marketing Wishlist</title>
		<description>While debating whether I'd throw my hat into the prediction pool and risk being wrong again about this being “the year of the mobile” (I'll save that for another post), I thought I would instead put together a wishlist for the coming year. With inspiration from Brian Halligan, the CEO ...</description>
		<link>http://www.amplify.com.au/blog/general/2010-digital-marketing-wishlist/</link>
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		<title>Qantas&#8217; Reputation Takes a Beating</title>
		<description>If you're responsible for Public Relations at Qantas you're either looking for a place to hide or hoping you could restart 2010. In the first 3 days of the year, the reputation of the Qantas brand has been pummeled in both the traditional press and on twitter and the blogosphere ...</description>
		<link>http://www.amplify.com.au/blog/reputation-management/qantas-reputation-takes-a-beating-offline-and-on/</link>
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