This review is quite old. It was something we did back in the day when SEO wasn’t getting much recognition. We thought we’d make an example of Amex Australia as they were neglecting a valuable marketing channel. Ironically, the review gained some serious traction and for a while outranked ‘American Express Australia’ for that very keyword… That further added to our point. Just to be nice, we made sure the links in our post were followed…

Nowadays, SEO is something most competent marketers understand. So we don’t feel we need to review sites unless there’s the need to highlight new developments. That said, if we have a spare moment, we’ll take a look at your site and give you our two cents worth. Good on you for asking for it – getting your site reviewed is a great way to valuable link – and as SEO practioners, we can appreciate that:-)

We probably should. The review of the American Express Australia site is actually quite old (3 years and counting) and Amex have since overhauled what we reviewed quite thoroughly. At the time it was a shining beacon of ‘what not to do’ from a website optimisation perspective. That may not be the case now and probably warrants a follow up review.