Comments on: Mobile Advertising – this year is THE YEAR! (Really?!)

By: Cameron

Cameron — Tue, 01 Jul 2008 08:28:57 +0000

I appreciate the comment made by Kupa, “…that benefit the customer first and not the brand…”

The thing is that no art director or creative will place a”crossword” puzzle on their creative simple as that. QR codes really have no other purpose then to be used in advertising as a benifit to the consumer.

There is a platform being used in China, Hong Kong and now Australia that does exactly what QR codes does using mobile Internet however you can use the whole ad or logo etc and be directed. This therefore offers a branding opportunity.

By: James

James — Tue, 01 Jul 2008 06:45:47 +0000

QR sounds very interesting but i have heard about some other software called “MyClick” which offers the same service but with real images. What does Telstra Mobile Code offer over this technology which seems like the next generation? I would think from an advertising perspective, real imagery would far surpass these ugly bar codes. I have even read that some of the bug guns like Nike, dont want anything to do with this old school technology.

Do people really think that Bar coding is the way forward? Visual image recogintion is in my eyes.

By: Kupa

Kupa — Mon, 25 Feb 2008 00:55:01 +0000

Hi
QR code is still misunderstood in Australia marketing on how they actually can be utilized far more effectively as mobile phones become the preferred method of communication and information exchange. Much of what I read in Australia is attempting to push a brand or offer and focuses on the technology of the QR code and the mobile phones.

I live & work in Japan, I use QR codes regularly for a range of services, the main one is to setup and automate many of my travel renewals, ID, flight boarding pass, purchases, membership and purchase discounts at cafes and bars. Sounds mundane and unglamorous for a high-tech application, but it’s the fasted growing retail sales sector in Japan. I find myself exposed to new brands, information and discount vouchers, which I use or refer to friends.

Our company also uses QR codes in business as a support to clients, not a way to push a new product. Our mobile network system analysis’s responses and tracks client retention from all m-marketing which uses QR Code, the retention rate is minimal when QR Codes are used for branding purposes only and often rejected. Our greatest client retention comes from QR Code functions that benefit the customer first and not the brand, which then leads to brand exposure and sales.