If you’re responsible for Public Relations at Qantas you’re either looking for a place to hide or hoping you could restart 2010. In the first 3 days of the year, the reputation of the Qantas brand has been pummeled in both the traditional press and on twitter and the blogosphere after a number of unfortunate [...]
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The Australian Business Limited Apprenticeships Centre (ABLAC), a wholly owned subsidiary of the NSW Business Chamber (NSWBC) has selected Amplify to implement a SEO strategy across the business. Amplify will work closely with ABLAC and third party partners to increase awareness of ABLAC’s Australian Apprenticeships services with employers and potential apprentices and trainees through SEO [...]
In a move that provides more control to webmasters to handle duplicate content, Google has introduced cross-domain canonical tag support. The new cross-domain rel=”canonical” link element provides some hope for businesses that are not able to setup server-side redirects such as a permanent 301 redirect. Unfortunately though, the tag is still treated as a suggestion, so [...]
Independent search marketing agency, Amplify has been appointed to handle the search marketing strategy of Australia’s largest wholesaler of domestic travel product, Australia Outback Travel (AOT) Holidays. With a stable of consumer facing brands such as NeeditNow.com.au, Need to Escape, Sunlover Holidays, NSW Holidays and Travel Mate, Amplify will manage the search activities campaigns across [...]
As a search agency, we were tickled when Google first launched the Content Network and Adsense for Publishers. Not only did it give us a new channel to increase the exposure and sales of our clients but it also allowed us to help some of our clients monitise their content. When setup correctly, Adsense can [...]
Thinking about upgrading to Windows 7 for your business? We asked Joel Montgomery from Powerbuy, online home of I.T. coupons and cashbacks, to give us a quick overview of what to expect with Windows 7.
For publishers, Google Adsense can be a great way to monitise traffic. However, we don’t recommend the following approach currently in use at Tourism Australia. While conducting research for one of our clients, I came across a very interesting implementation of Google Adsense on Australia.com that left me scratching my head. Whether by design (without [...]
With the launch of Windows 7, we asked Amplify friend Joel Montgomery, the tech-savvy owner of Powerbuy, the online PC cashback and Dell discount coupon super site, to give us his impression of Microsoft’s new OS.
Ever wanted to start your own business online? Odds are you have, but found the whole process of kicking off your own startup a daunting task. Well if that’s the case, you’re going to find this blog post by former Googler (and Amplify friend) Michael Fox well worth your time. Michael left Google to sell shoes online and we think his insights make for delightful and informative reading.
Some time ago Google announced that Adwords advertisers can now import Google Analytics (GA) goals to their Adwords account. This feature allows advertisers to use Adwords Conversion Optimizer even if they are only tracking conversions through GA goals. Secondly, if you don’t already have Adwords conversion tracking, you can now start to measure your SEM [...]