Independent search marketing agency, Amplify has been appointed to handle the search marketing strategy of Australia’s largest wholesaler of domestic travel product, Australia Outback Travel (AOT) Holidays.

With a stable of consumer facing brands such as NeeditNow.com.au, Need to Escape, Sunlover Holidays, NSW Holidays and Travel Mate, Amplify will manage the search activities campaigns across all brands with a focus to lift conversions and revenue from the search channel.

AOT Holidays chose Amplify based on its results oriented methodology and proven track record in travel working with the likes of Webjet, Europcar and travel insurance provider, Mondial Assistance.

This latest appointment comes on the heels of winning the search engine optimisation (SEO) business for Crazy Sales, a rapidly growing online retailer located in Melbourne. Having previous experience with Deals Direct and OO.com.au, Amplify brings an intimate mix of strategic and technical knowledge within the competitive online retail space and will help Crazy Sales to drive sales and build their brand via search.

“We wanted a supplier that understood our market and business with the insight to improve our sales” says David Yin, Crazy Sale’s General Manager. “Amplify’s background with other leading online retailers gave us the confidence that they could help us achieve better results than we could do on our own.”