The Australian Business Limited Apprenticeships Centre (ABLAC), a wholly owned subsidiary of the NSW Business Chamber (NSWBC) has selected Amplify to implement a SEO strategy across the business.

Amplify will work closely with ABLAC and third party partners to increase awareness of ABLAC’s Australian Apprenticeships services with employers and potential apprentices and trainees through SEO and later Paid Search.

“We chose Amplify because they took the time to understand our business and showed a genuine interest to work closely with our team and technology partner. We needed a partner with the right culture and expertise to help manage our stakeholders and educate the group” says Danielle Wilmot, ABLAC’s Marketing Manager.

Amplify’s proven SEO methodology & stakeholder management experience helped win the work from some of Australia’s leading providers that were short listed. “We are very transparent with our approach to SEO and spend a lot of time managing the stakeholders throughout the process,” says Amplify Managing Director, Tom Petryshen. “There are no smoke and mirrors. The success of a SEO project hinges as much on managing people and expectations as it does on the strategy, especially with a large group like ABLAC.”