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	<title>Amplify - Digital Media Strategy, News and Views &#187; bud light commercial</title>
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		<title>Top Viral Video of the Week</title>
		<link>http://www.amplify.com.au/blog/social-media/top-viral-video-of-the-week-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-viral-video-of-the-week-2</link>
		<comments>http://www.amplify.com.au/blog/social-media/top-viral-video-of-the-week-2/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 06:34:50 +0000</pubDate>
		<dc:creator>Jamie</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[bud light ad]]></category>
		<category><![CDATA[bud light commercial]]></category>
		<category><![CDATA[viral online marketing]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[Here's our second installment of the "Top Viral Video of the Week" series.

Not sure if this can be considered "viral" just yet as it's only been viewed some 36,400 times, but it'll defintely give you a laugh on this dreary Friday afternoon (although maybe not for those easily offended)! <a href="http://www.amplify.com.au/blog/social-media/top-viral-video-of-the-week-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Here&#8217;s our second installment of the &#8220;Top Viral Video of the Week&#8221; series.</p>
<p>Not sure if this can be considered &#8220;viral&#8221; just yet, as it&#8217;s only been viewed some 36,400 times, but it&#8217;ll defintely give you a laugh on this dreary Friday afternoon (although maybe not for those easily offended)!</p>
<p><object width="480" height="385" data="http://www.youtube.com/v/2HWEXUzzmDY&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/2HWEXUzzmDY&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /></object></p>
<p>Bud Light&#8217;s commercials always employ the same sense of humour that make them so popular online. I think this will soon become just as popular as the <a href="http://www.youtube.com/watch?v=JI3Y1auTFpU">Bud Light Swear Jar ad</a>.</p>
<p>One of the best things about online video campaigns is that advertisers have more creative freedom, unlike traditional television advertising, which can be more restrictive in terms of cost, reach and censorship. In the online space, brands are able to reach a much larger audience and engage users who typically are already interested in the product.</p>
<p>What do you think of the new Bud Light ad? Is it worthy of becoming viral?</p>
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