Google Australia just released its ‘Australian Year-End Zeitgeist Highlights Hot Searches in 2007‘ (try saying that quickly 3 times); a summary of what Australians searched online in the past year.
The Fastest Rising Keyword Searches
No surprise, social networking sites make a up a large part of Google’s fastest rising search queries in 07, most notably: Facebook, YouTube, MySpace and Bebo. And if Aussies weren’t chatting with friends, looking at videos or sharing their lives through pokes and ranking their ‘top friends’, they were trying to escape – dreaming of owning an iPhone, jetting off on a cheap Tiger Air flight to Asia, trying to catch up on the Rugby World Cup, or getting the latest update on their favourite fantasy show like Heroes or the ABC’s brilliant Summer Heights High (Yes! That made the list too!)
Channel Seven – Winning the TV Wars!
If Google searches are anything to go on, then you would have to conclude Channel Seven is tops while Nine is all but irrelevant! Out of the top ten searched shows on Google, Seven had 6, including: Heroes, Today Tonight, Home and Away, Prison Break, Lost and Grey’s Anatomy. Channel Ten followed with its two hot media properties, Big Brother and the ever-popular Australian Idol, while the ABC’s Summer Heights High and SBS’ Top Gear rounded out the top ten. Where did it all go wrong Eddie?
Paris, Britney… The Whole Gang’s Here!
As you’d expect, Paris Hilton and Britney Spears were top of mind in celebrity searches for 2007 – the Internet’s equivalent of the 18 car pile up (you can’t help but look, but you should really just move on!) Rihanna and Justin brought sexy back, John Howard didn’t, Steve Irwin will be fondly missed and Anna Nicole Smith closed out her 15 minutes on a sad note. What a year it’s been!
For more insights on what Australians searched in 2007, check out the rest of Google Australia’s Search Highlights for 2007 right here.