Has Google’s venture into the mobile handset space finally gone a bridge too far? It’s a question worth pondering with Google’s release of the Nexus One cell phone as the search giant now has the ability to develop a mobile phone primed to take advantage of its software innovations and its globally dominant search platform – a huge advantage on other handset makers.
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Some time ago Google announced that Adwords advertisers can now import Google Analytics (GA) goals to their Adwords account. This feature allows advertisers to use Adwords Conversion Optimizer even if they are only tracking conversions through GA goals. Secondly, if you don’t already have Adwords conversion tracking, you can now start to measure your SEM [...]
For those around who still care about the other search engines, Microsoft launched their highly anticipated new search engine called Bing. Touted as the Decision Engine, Microsoft has high hopes for Bing in challenging the Google juggernaut from increasing its market share. At first glance, Bing provides offers up a simple search interface (a lot like Google). [...]
The next big thing? How will it effect email and internet messaging?
Check out the latest creation from Lars (Google Maps) and the boys and girls at Google Sydney… Due out later this year!
Small businesses face an uphill battle online. Creating a website optimised for search engines that could eventually rank on Google for significant keywords can be daunting. Here are some tips to help SMEs get their site optimised. 1. Free SEO Tools Are Your Friend Build a Site on the Cheap with WordPress For small businesses [...]
With Google’s recent statement they were going to give increased importance to the loading times of a website’s home page (and penalise accordingly slow loading sites), could we be seeing the return of the Splash Page? Here’s a favourite Splash Page of mine - Ginko Gardens Splash Pages – Counter to ‘Usability’ and [...]
So your Google PPC campaigns are under-performing… Or your SEM client now wants you to do sort out their SEO… This is where running a Google AdWords Search Query Performance Report could come in real handy! Search Query Reports – Where the magic happens So what’s a search query report? It’s a report containing nearly [...]
Google Australia just released its ‘Australian Year-End Zeitgeist Highlights Hot Searches in 2007‘ (try saying that quickly 3 times); a summary of what Australians searched online in the past year. The Fastest Rising Keyword Searches No surprise, social networking sites make a up a large part of Google’s fastest rising search queries in 07, most notably: Facebook, YouTube, MySpace [...]
A client recently asked us about Social Media Optimisation or SMO as to ‘what the heck it was’ and if he should ‘get in on that action?’ Little did he know he was already applying many SMO techniques – he just didn’t know it! SMO as defined on Wikipedia is ‘a set of methods for [...]