Tag Archive for 'sensis'

Google Maps tag team with Sensis Yellow Pages – a massive swallow of pride?

Just announced yesterday was the partnership between Sensis Yellow Pages Online and Google Maps starting from the first quarter of next year. This would have definitely come as a shock to other major online media networks in Australia. But this decision marks the next step to deliver better quality information to the online Australian user [...]

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Do Yellow Pages give you a better return?

Sensis says they do… A recent issue of B&T Magazine details how Sensis is investing more in its print product Yellow Pages than it has in many years. While online advertising has been on the rise at the expense of traditional advertising, Sensis is balking the trend with increased spend on paper advertising. Using ‘metered [...]

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Mobile Advertising – this year is THE YEAR! (Really?!)

Ever since 3G mobiles came on the scene in 2001, the m-marketing buzz (that’s mobile marketing buzz) hasn’t exactly kept pace with reality. Here’s a quick step back in time from a Sydney Morning Herald article from 2002: a greater change for the individual than when the telephone first became a part of our everyday [...]

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