So we all know Harvey Norman and other major retailers in Oz haven’t made a serious go of it online. And in the breach discount outfits have come in and made a killing while the giants slept…
Tag Archive for 'SEO'
Ever notice how any websites try to link all of their pages haphazardly to each other? This spray gun approach to website structure (aka: a website’s information architecture) makes it extremely difficult for the search engines to tell what a website is about. Of course, this typically results in lower search engine rankings… and lower [...]
Small businesses face an uphill battle online. Creating a website optimised for search engines that could eventually rank on Google for significant keywords can be daunting. Here are some tips to help SMEs get their site optimised.
1. Free SEO Tools Are Your Friend
Build a Site on the Cheap with Wordpress
For small businesses that don’t already [...]
Over the past few weeks we’ve been following the launch of the new Officeworks web site. I’ve personally been critical of the business in the past due to poor website usability issues and have shared my thoughts with others at conferences such as adtech and Search Engine Bootcamp. While I don’t like to point fingers [...]
Let’s throw some numbers out there:
91% of journalists use search engines to research stories (Pew Internet & American Life Project, March 2007)
98% of analysts use search to research and find news (Forrester Research, 2006)
Seven out of 10 people initiate their Internet experience with a search, and 49% of people use search daily to find information [...]
What happens when you take bad people with a must buy item (that they don’t actually have), Search Engine Optimisation (SEO) knowledge and a thirst for money at all costs? Well if you’re the con artists behind an olympic ticketing site you stand to make millions of dollars from unsuspecting consumers prior to being found [...]
With Google’s recent statement they were going to give increased importance to the loading times of a website’s home page (and penalise accordingly slow loading sites), could we be seeing the return of the Splash Page?
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Here’s a favourite Splash Page of mine -Â Ginko Gardens
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Splash Pages – Counter to ‘Usability’ and SEO best practice?
Much like hard [...]
So your Google PPC campaigns are under-performing… Or your SEM client now wants you to do sort out their SEO… This is where running a Google AdWords Search Query Performance Report could come in real handy!
Search Query Reports – Where the magic happens
So what’s a search query report? It’s a report containing nearly every searched [...]
A client recently approached us with the plan to render most of their website in AJAX (otherwise known as Asynchronous JavaScript and XML), a web development technique used in online forms and other interactive web apps.
For Responsive Webpages and Forms
AJAX is designed to make web pages more responsive - it allows for a page to [...]
Making a website that ranks well with the search engines is a process that has to start from the foundations of the site. Stuffing a badly designed and built site full of keywords isn’t going to help, and is a waste of money.
There are numerous ways to make a website more accessible to search engines, [...]