Amplify played a role in an Australian first last Thursday – helping Webjet to be the first Australian company to launch a Google Gadget Ad campaign. Amplify provide paid search, search optimisation and web development services to Webjet. A Google Gadget Ad (GGA) is new, interactive, rich media ad format that has the functionality of a mini web site. These ads are then displayed on websites that are part of Google’s ad network, on a CPM (cost per thousand impressions) basis. Webjet’s GGA allows people to begin booking a flight from within another website. Simply click in the ad, choose origin and destination cities, departure and return dates, then click search, and you will link through to Webjet’s site to conclude your flight booking! Exciting stuff!

GGA’s are set to redefine in-site ad functionality. The next six months will see an avalanche of GAA innovation.

I am really looking forward to seeing how the general public in Australia respond to Webjet’s GGA. The Webjet GGA can be download to your iGoogle page from Webjet’s toolbox page.