According to a recent article in the Australian's IT today, Internet travel bookings are expected to make up 10 per cent of travel spending in Australia by the end of the year and are growing at 30% monthly. These statistics clearly highlight the need for all Australian travel companies to have a strong Internet Marketing Strategy.

In summary the article claims:

• Many Australian consumer travelers were accustomed, and preferred, booking online.
• The determining factor in whether a consumer is prepared to spend online depends on how long they have been online.
• Australia has the highest consumer acceptance of online shopping in the Asia Pacific region.

Contact Amplify to improve your take of the online bookings today.