Online Reputation Management is the process of monitoring, analysing, and then influencing the search engine results that appear for keywords related to a companyâ€s brand. This process is a combination of online public relations and search engine marketing.

More people are researching and sharing information online about brands relevant to them. And with the emergence of social media, consumers are looking beyond corporate websites and communications. This is where Online Reputation Management helps businesses to track and control what is being said about their brand. Are people building brand communities by discussing their positive experiences, or are they criticising a product or service that didnâ€t deliver on its promise? Information can spread like wildfire on the internet, and a brand may be destroyed overnight by a blogger upset with a company.

Online Reputation Management ensures a brand attains high visibility and the top search engine rankings for all the good publicity. This subsequently pushes any negative or harmful results down the search engine listings and out of the public eye. But the focus is to capitalise on the positive stories about a brand as well as be an honest voice for the company when trouble does strike. A companyâ€s brand may be affected by some or all of the sources listed below:

• Blogs
• Forums
• Consumer opinion and complaint websites
• Social network sites including MySpace and Facebook
• Trademark infringement issues
• Competitor attacks
• Crisis management development

At Amplify we monitor, analyse, and influence these sources to maximise your opportunities while at the same time eliminate threats to a companyâ€s image. Through thorough analysis, we discover the complete picture of the scenario before dealing with bad publicity. Then, influence the search results by responding honestly to negative stories, and if possible offer insight into the brandâ€s side of the story.

Contact us to find out how we can help protect your online brand.