Search Engine Optimisation (SEO)

Amplify’s search engine optimization, is a specialized technique that involves analyzing your website's underlying code, architecture, navigation, and visible content and making enhancements so that your website is returned prominently in the natural search results of spider-based search engines (such as Google, Yahoo and NineMSN). Amplify will work closely with your chosen development/creative team to ensure the campaign shows a clear return on investment.

1. Research

  • Discovery session(s) – learn about the history of the website and corporate policies
  • Website analysis – analyse the underlying code, architecture, navigation, and visible content
  • Keyword research – identify the search queries specific to your products and services
  • Link analysis – identify key linking partners to help raise your online profile (may incur an additional cost – see link advertising in budget)
  • Competitive analysis – scout out the competition and ensure you stay two steps ahead

2. Strategy

  • Audit – gap analysis
  • Roadblock removal – document path of action
  • Conversion requirements – identify key conversions
  • Best practice guide – to ensure consistency in design and code throughout development and ongoing content maintenance

3. Implementation

  • Website optimisation – improve HTML, CSS, site architecture, link naming conventions, meta data
  • Content update or creation - enhance and develop new website content to make it more appealing to search engines
  • Link acquisition and submission
  • Google Analytics implementation and modifications
  • Implement tracking code

4. Reporting, Analysis & Ongoing Maintenance

  • Traffic and conversion reporting - benchmark and measure leads and sales from search engines and report back to you
  • Ongoing benchmarking and competitive analysis ¾ evaluate the competition in the marketplace to provide a competitive advantage
  • Refinement – refine content, keywords, & HTML code as necessary

SEO is a long term process that requires a consistent and ongoing approach to succeed. While rankings always fluctuate over time, continually assessing and enhancing your strategy will improve your chances of staying ahead of the competition.

SEO Pricing

We offer a number of pricing options:

  • Monthly retainer
  • Performance-based pricing
  • Project rates

Contact us today.