SEO Copywriting - Writing for the Web

Google has changed the world.  Marketing strategists who once spent millions on creating quality campaigns to build their brand recognition, found smaller competitors eating at their market with a much cheaper, more intelligent approach: Search Engine Marketing.  Websites with solid information architecture and quality SEO copywriting easily outranked them.  Suddenly every copywriter out there needed to learn how to play by Google’s rules.  And so, roles requiring skilled SEO copywriting, boomed.

Web Writing For SEOs

Unfortunately, as most SEO copywriters will tell you, it’s not that simple.  Keeping up with Google algorithms and deciphering what will bait their crawlers, is an ongoing mission.  The copywriter, who wishes to grow with the new medium, must understand vital market research, studying analytics and keep on top of the appropriate keywords.  If we’re selling bets on rugby league, do we need to rank higher in “rugby league bets”, or “NRL betting”, or “footy odds”?

Web Copywriting - Constantly Changing

Gone are the days when we wrote endless amounts of content about our product.  No longer can we simply bold the keywords we want flagged.  And forget about copy and pasting text to build quickly.  The marketplace has changed and, like it or not, we’re all playing by the laws enforced by Google.  You’re either in the game, or you’re gone for good.

Stay on Top of SEO Copywriting

Amplify can help you stay in the game.  Apart from the technical aspects that we provide, we also offer strategic SEO copywriting services.  Whatever product or service you’re selling, our copywriters can develop content with the correct tone for your site, whilst utilising our keyword research to create SEO marketable copy.  This crucial step of the optimisation process can see your site rise in the rankings and get you ahead of the pack.

Contact us for more information on Amplify's SEO copywriting services.