SEO Website Migration
One of the biggest mistakes associated with the launch of a new website is that organisations forget about the impact the new website has on past search results and links to the website. Whether you change the information architecture, URL structure, or domain name it can take time for search engines to crawl, analyse and index the new URL structure. Transferring the link popularity and indexing the new URLs can be a huge task for even Google.
Whether you're chaning a domain name or making changes to the information architecture, there are seven major steps to a migration, outlined in the diagram below.
A successful migration involves testing and analysis before the launch as well as monitoring afterwards. Most problems that occur during migration can be prevented with sufficient testing and the right strategy beforehand.
SEO Migration Strategy
Amplify's comphrensive migration strategy will:
- Review the current site visitor traffic
- Identify existing links to the site
- Provide a Website Migration Plan and Checklist
- Provide key strategic advice to ensure a smooth transition.
Contact us to learn more about our SEO Migration services.
