Search (SEO/SEM)

For enterprise SEO, we believe that a solid methodology is the minimum price of entry. In our view, the ideal partner should possess a number of critical capabilities:

• Profound understanding of the key metrics that drive the business model
• Deep experience in winning key stakeholder buy-in, driving multi-departmental SEO education and managing conflicting priorities and approaches between product, marketing and engineering
• Deep experience in assisting challenger brands win market share against larger competition
• Insights into the changing world of search to help partners navigate changes and make tactical adjustments to capitalise on new innovations
• Sufficient scale to ramp up or ramp down services and involvement as required
• Ability to “embed” staff so as to create continuity, build relationships and serve as a true partner

At Amplify we work closely with your development, creative and marketing teams to ensure the campaign shows a clear Return on Investment (ROI). Our SEO service ecompass:

Research

• Discovery session(s) – learn about the history of the website and corporate policies
• Website analysis – analyse the underlying code, architecture, navigation and visible content
• Keyword research – identify the search queries specific to your products and services
• Link analysis – identify key linking partners to help raise your online profile
• Competitive analysis – scout out the competition and ensure you stay two steps ahead

Strategy

• SEO audit – gap analysis
• Roadblock removal – document path of action
• Conversion requirements – identify key conversions
• Best practice guide – to ensure consistency in design and code throughout development and ongoing content maintenance

Implementation

• Website optimisation – improve HTML, CSS, site architecture, link naming conventions, meta data
• Content update or creation - enhance and develop new website content to make it more appealing to search engines
• Link acquisition and submission
• Google Analytics implementation and modifications
• Implement tracking code

Reporting, Analysis and Ongoing Maintenance

• Traffic and conversion reporting - benchmark and measure leads and sales from search engines and report back to you
• Benchmarking - ongoing benchmarking and competitive analysis and evaluate the competition in the marketplace to provide a competitive advantage
• Refinement - refine content, keywords and HTML code as necessary

SEO is a long term process that requires a consistent and ongoing approach to succeed. While rankings always fluctuate over time, continually assessing and enhancing your SEO strategy will improve your chances of staying ahead of the competition.

SEO Pricing

We offer a number of SEO pricing options:

• Monthly retainer
• Performance-based pricing
• Project rates

Contact us for more Search Engine Optimisation (SEO) advice.